How to Expand a Dining Concept

Otherwise, they get rose-colored glasses about success in the home market and assume it will translate rapidly. You pointed out expecting 5070% volumes. I've even seen cases where it's just 2530% at launch.

Freddy's Frozen Custard & Steakburgers

You need equity sponsors who believe in the vision and the group. That's costly, however it creates important mass, builds awareness, and validates above-store management.

Freddy's Frozen Custard & Steakburgers

At Chop Shop, we deliberately developed strong bases in Phoenix and Dallas first. That gave us the profitability to hold up against sluggish starts in Houston and Atlanta. And we were lucky that Dallasour second marketwas likewise where our group lived. Having the whole team in-market to support stores, hire, and ensure culture was substantial.

Freddy's Frozen Custard & Steakburgers

Regional Success in Corporate Scaling

People often ignore how critical team is to scaling. How have you approached building and scaling your group? This is something I'm really happy with. Our team took all the things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here. We stress development state of mind and profession pathing.